Never Click On YouTube Fitness Ads

Why I Demonetized My YouTube Channel

Geoffrey Verity Schofield
4 min readJul 13, 2020

I watch a lot of YouTube fitness videos. This is because I am in the fitness industry, and I’m still learning. Sometimes it’s because I’m doing a rating of a peer and that requires me to watch their videos.

As a result, my YouTube home page is mostly fitness related content, and most of the ads I see are related to fitness. And thus, I have come to the following conclusion:

90% of the fitness ads on YouTube are bullshit.

That’s not a chin ring, it’s a loading symbol! These are all from real ads I’ve seen recently!

Let’s break these down into the following categories:

  1. Supplements.
  2. Transformations.
  3. Products.
  4. Coaching.
  5. Coaching for coaches.
  6. Mentorship and Events

SUPPLEMENTS

Most supplements are bullshit. And even if they aren’t, no one has a patent on the basics that actually work, like whey or casein or creatine…and the fact that you are watching an ad means that they are spending on ads, meaning it’ll be more expensive for you to buy! Or, they’ll just formulate a worse product.

Likely both.

I’ll put hormone replacement therapy in this category as well. It’s not bullshit, but it’s also…

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